Monday, January 17, 2011

Bike Shop Porn (or Custom Bike Builds)

Helping a customer with a custom build offers a certain payoff for us beyond the cash changing hands. We, the sales guys and the mechanics, get to live vicariously through our customers when they want us to work with them to build a custom ride. We help sort out their needs and what will best serve their riding style. We get to geek out with them comparing this part to that one and so on.

Bruce, from Vancouver BC, came to us to build up an Ibis Mojo HD. A sick starting point. He's not sparing any expense along the way. For starters, he rides some gnarly stuff in BC and wanted the extra volume of a DHX Air 5, so he upgraded from the stock Fox RP23. As his bike comes together, we'll continue to share some photos.

No comments: